Jackson-Lewis is a national law firm specializing in workplace law. Jackson-Lewis contracted Golf Business Advisors to coordinate their first annual golf event for the purpose of entertaining and retaining existing clients and attracting new clients to the firm while also providing educational opportunities on workplace law.
After fully understanding the objectives for the event, GBA recommended a 3-day event format, which included several opportunities for golf instruction, two golf tournaments, two workplace law seminars, receptions and dinners.
GBA researched potential host resorts across the country, analyzed resort proposals, and recommended the resort site for the event. GBA was the primary contact for the resort to ensure rooms, golf, and food and beverage needs were met. GBA contracted a former PGA touring professional and broadcaster to provide instruction, to play with the attendees and to give a speech at one of the gatherings. GBA also served as the on-site coordinator to ensure that the program ran smoothly.
Due to the tremendous success of the event, it was continued for four consecutive years.