After graduating from the University of North Carolina, Fleishman spent 17 years at the Kingsmill Resort in Williamsburg, VA., in jobs that included promotions manager, director of sports, director of marketing and resort manager.

In 1992, he started Golf Business Advisors. He and his staff handle about 10 to 15 clients a year in developing marketing plans and doing membership sales. He has worked for private clubs, municipal clubs, golf resorts and daily fee courses. Other clients have been homebuilders, foundations and state and regional golf associations.

“Once we develop a plan, we work to make sure that everything happens in that plan,” he said. “We coach them through the strategies to accomplish it. We want everyone to understand what’s going to happen, when it’s going to happen and who’s going to work on it. In most cases there’s success when a club has a good plan and works to implement it.”

He said that the firm’s variety of experiences over the years offers a benefit to customers.

“When I started out, I had really only worked for one club,” he said. “Now I have had experiences with all kinds of organizations and what they have done. For example, if someone asks if it’s good to run ads in a newspaper for membership sales, I know there is no one set answer; it all depends on the price of the membership and the kind of club it is,” he said.